Emilia Romagna Region - City of Modena

STRADANOVE

the youth network of the Emilia Romagna Region
www.stradanove.net

November 1997

Introduction

The younger generations have shown that they willingly and easily take full advantage of the opportunities offered by modern telecommunications media.
It is no accident that the programmers who have revolutionised the world of networks and software in the last decade are all under 30 while the majority of Internet users outside the universities is extremely young.

In a national and regional context, development of teleservices and programs to facilitate and maximise access to information through computer networks is, by now, a priority.
After the positive spread of InformaGiovani centres over the past decade, this action within the territory must now be consolidated and completed by offering an additional service to expand information access capacity and open up new roads of communication with our younger citizens.
A strategy to promote communications today must pay special attention to the use of networks (computer, satellite, etc.) to permit access to the information generated, at least potentially, at each work, study and recreation venue.
These networks do not replace but rather complement information and consulting services which must increasingly be located in representative listening, communication and consultation sites. Information thus must be viewed as a wide-spread consumer good, easily and exhaustively available. Service to the individual must be treated as opportunities for creating personalised information routes.
Today, the Emilia Romagna Region has a vast network of information targeted on young people (practically every township with more that 15,000 inhabitants has an InformaGiovani Centre) and it is more a matter of co-ordinating, training and promoting existing services than starting new ones.

Creating a public information access system through computer networks and, in particular, Internet, will enable us:

  • to rationalise the production of data banks within the Region while guaranteeing access to them by services, organisations and individuals.
  • to expand the number of public places where it is possible to access the network and, therefore, information with special attention paid to the needs of the smaller townships, libraries, schools, sports centres, etc.
  • to develop regional policies targeted on encouraging the spread of information systems while lowering user costs.
What is StradaNove?

The basic idea underlying the site is to make StradaNove the busiest virtual city square on the Web where young people in Emilia Romagna, or, more in general, all young network "surfers", can meet to access information, exchange messages and opinions and finally have a place where they can present their digital and telematic projects to the general public. It is thus a site that begins in a context of service and encourages an approach between institutions, in this case the Emilia Romaga Region, and young people. Considerable space, though, will be dedicated to entertainment and enjoyment with numerous opportunities to take full advantage of the interactive potential of the network. For the very first time, a public authority will undertake a project that also envisages an on-line news section targeted on a younger public with "SS9 News", the site's newspaper. With StradaNove, the Emilia Romagna Region will undertake even wider diffusion of the computer mentality with the end purpose of expanding in the near future, in agreement with other organisations within the territory, points where the general public can access Internet. In this way, new technology will be increasingly and more thoroughly distributed throughout the area.

The site has been set up by area of interest and the following will be supplied for each:

  • information and instruction fact-sheets
  • navigation proposals
  • information on mailings lists and discussion groups.
The interest areas are: work, study, important decision areas (volunteer services, ecology, sex education, politics, etc.), rights and responsibilities (equal opportunity, military service, conscientious objection and European standards), travel, leisure activities (discotheques, cinema, music, entertainment, comics and video games), culture (publishing, arts, literature, theatre, culture) and sport.

The fact-sheets set out to provide help to solve large and small bureaucratic problems and face even difficult decisions with equanimity. They have been prepared from the InformaGiovani data bank updated at a national and local level. They give news about jobs, different kinds of schools and laws affecting education in general and the school in particular. They also provide information on volunteer services, children's rights, articles of youth interest in general, anything involving youth tourism and much more.

The proposals for network navigating are the end result of careful and constant network monitoring. The sites selected are those regarded as interesting, trustworthy but also enjoyable, new and suited to the target audience. The information is kept up-to-date and the sites explained with short descriptions.

Discussion groups and mailing lists on the different subjects covered have been prepared for the particularly interested and "interactive" surfers. More importantly, the interactive area can be visited not merely as spectators but as active agents.

SS9 News is the site's journalism section. It is a computer news network targeted on young people and has an ambitious goal: tell the young people in our Region about their daily world through news and investigative services capable of digging below official and formal "surface" stories. In this way, they can touch on matters more meaningful to young people which play an important and familiar role in their daily affairs: music, leisure activities, cinema, the latest trends, the underground and so on. There is, in fact, an underground world which young people are in daily contact but which rarely makes an appearance in the traditional media. But this underground offers a rich vein of news (for example, aerosol art which is a widespread movement in our Region with its own specific language and values shared by the "group").
SS9 News, precisely because it is aware of these different worlds, aims at providing information on two parallel tracks: on the one hand, it guarantees normal, everyday news though, naturally, from the special viewpoint of the areas of youth interest and, on the other, it brings to light the world of daily experiences lived by young people which, as a rule, are barely touched on by traditional news media.

The InformaGiovani Centres throughout the Region have their own special, independently organised space in StradaNove where they can inform their users about all their services and initiatives.

An "Interactive" area envisages a number of suggestions and mechanisms for contacting and exchanging ideas with other young people or with the site editorial staff.

StradaNove graphics is simple, enjoyable and attractive. The language is contemporary, direct and informal. The home page comic girl and her group of friends accompany the visitor around the entire site. They are the perfect travel companions and guides to the Internet world and present themselves as young people who are at once open, knowledgeable, curious and carefree.

All this is based on the assumption that Internet is a world without frontiers but with a perplexing street layout where the best route is not easily found and it is easy to get lost. StradaNove, thus, sets out to be the special "virtual correspondent" for all the young people in our Region but, equally, a preferential traffic lane for a young public and an invaluable travel guide.

A hypothesis for other European Regions

The StradaNove experience can be shared by other European Regions that support the basic principles of the project.
Local editorial offices with a large presence of young people can be set up when the same developmental environment is applied. In this way, information exchange, meetings between young people from different countries can be encouraged and multiplied.
Internet's communication potential is exploited to the full and distance-co-operation on projects can be easily achieved. Here are some ideas for other projects to be developed jointly with other regions:
Regional data bank for offers of exchanges between groups, schools and associations.
This is a data bank collecting partnership offers at a regional and European level by area and subject matter (schools, associations, etc.; music, visual arts, sport, etc.).
Network guide to regional youth tourism
This is a virtual tour which proposes routes, destinations, basic stages to enable young people to get to know and spend time in the Region: culture, entertainment, environment, people, etc.
In addition to offering illustrations and information, the guide should be viewed as a hypertext in continuous evolution: a way of contacting service providers (bookings, requesting information kits, etc.) and setting up direct relations with other young people who have experience and knowledge about the places and activities proposed (young people advising young people).

Data bank of special youth terms and discounts
Subdivided by geographic region and theme, this data bank brings together details on special offers for youth tourism and mobility at a regional level (hospitality, discotheques, transport, sport, etc.).
Information on local, domestic and European policies in favour of young people
This section aims mainly at those who work in the world of young people through institutional, professional or volunteer services. The information is organised to provide access to the material in summary form or directly and completely.

Some technical information

The StradaNove site has been designed using the most avant-garde technology made available with the growth and development of the World Wide Web. Special attention has been given to use potential and interaction thanks to frames and dynamic html. Its design kept future, though just around the corner, growth potential in mind-e.g., push technology and the increasing presence of multimedia elements. The Site can be accessed with any standard computer configuration and navigation programs. However, its innovative features are best seen with the latest software releases and a computer with adequate capacity. The site server has been prepared with open and free software (Linux operative system, Apache Web server) on a Pentium Pro 200 computer connected to Internet with a dedicated 64 Kbps line).

The recommended configuration for navigating in StradaNove is: PC with Pentium and 16 MB RAM or better, Netscape Navigator 4.03 or Microsoft Internet Explorer 4.

For all information contact:

Enrico Guerzoni
Servizi di Comunicazione e Relazione con i cittadini
City of Modena, Via Scudari, 20, 41100 Modena (Italy)
Tel 0039 59 206596 Fax 0039 59 206612
e-mail eguerzoni @comune.modena.it

Claudio Forghieri
Rete Civica Mo-Net
Servizio Marketing e Comunicazione
City of Modena, Via Scudari, 20, 41100 Modena (Italy)
Tel 0039 59 206456 Fax 0039 59 206612
e-mail claudio @comune.modena.it


StradaNove's Internet address is:

http://www.stradanove.net

stradanove@comune.modena.it



Home

back